Report Features
Explore every analytical capability in the Kiefy Discount Effectiveness Report. Each feature is designed to reveal actionable insights that traditional analytics miss.
Decode Why Customers Buy—
Not Just What They Spent
The Intent Radar reveals the 9 behavioral signals hidden in every promotion—turning raw transactions into strategic intelligence.
Traditional promo analytics answer the wrong question: "How much did we sell?"
The right question is: "What did customers DO with this promotion?"
A $25,000 total discount for a promo could mean:
- 500 people who got a deal and disappeared forever
- OR 500 people who discovered new products, built habits, and became regulars
The sales number is identical. The business outcome is completely different.
"Other tools show you redemptions. We show you INTENT—what customers were actually trying to accomplish, and whether your promo delivered."
The 9 Behavioral Intents
Click any intent to learn more about how it's measured and what it means for your business.
This promo makes customers buy more per visit
Separates basket-building promos from simple traffic drivers. High Spend Lift means customers are adding more products, trying premium options, or bundling purchases.
This promo gets customers to explore new products
Separates promos that expand customer repertoire from promos that just subsidize existing habits.
This promo creates customers who come back
The ultimate measure of whether promotion created lasting value. High sales but 15% retention = RENTING customers. Moderate sales but 55% retention = BUILDING customers.
This promo accelerates visit cadence
Shows whether promos create habit acceleration or just capture existing visits at a discount.
This promo drives full-price add-ons
Reveals whether discounts are expanding baskets or just subsidizing what customers would buy anyway.
This promo brings in new customers
Measures true customer acquisition vs. serving existing customers.
This promo reactivates dormant customers
Identifies which promos successfully recover lost customers.
This promo improves lifetime value trajectory
The long-term indicator - did this promo make customers more valuable over time?
% of usage from your top 20% customers
Warning metric. High VIP Share = you're leaking margin on customers who'd pay full price.
Intent Medals: Automatic Ranking Within Your Portfolio
Promos are ranked against each other for every intent—not industry benchmarks. Your data. Your curve. Your truth.
Top 10% performer for this intent
Top 10-20% performer
Top 20-30% performer
Why This Matters: Instead of comparing your store to some irrelevant industry benchmark, we rank YOUR promos against each other. A Gold medal for Retention means this promo outperforms 90% of YOUR other promos at driving return visits.
Portfolio Intent Profile — Your Promo Strategy at a Glance
See the aggregate behavioral impact of your entire promotional portfolio. The radar shape reveals your strategic focus.
Nov 01 - Nov 30, 2025 shows a Lifetime Value Focused profile—85% of promo transactions built long-term customer value.
Primary Strengths:
- •30% OFF Grand Opening Sale leads across CLV Lift, Retention and Discovery (Grade B, 306 txns)
- •CLV Lift (85%) — measurable lifetime value gains
- •Retention (66%) — strong repeat purchase behavior
- •Discovery (51%) — new brand/category exploration
Portfolio Gaps:
- •Frequency (8%) — 8 promos underperforming. Review 30% OFF Grand Opening Sale (Grade B) and explore visit streak or time-limited return incentives.
- •Cross-Sell (7%) — 21 promos underperforming. Review Buy 2 Get 1 Bundle (Grade C) and investigate bundle structures that encourage full-price add-ons.
Strategic Insight: 30% OFF Grand Opening Sale builds long-term value. Continue investing in CLV-positive offers.
Campaign Intent Profile — Drill Into Any Promo
Every individual promo card includes its own Intent Radar, showing exactly what customer behaviors that specific promotion drives.
Primary strength: Bringing customers back (77% of transactions)
Also drives: lifetime value, product exploration
Kiefy Insight
"Retention Champion": This promotion stands out as a retention powerhouse, boasting a remarkable 75.5% return rate, significantly above the industry benchmark.
During the promotion, the average transaction value (ATV) saw a 4.0% lift from $69 to $77, although it reverted to baseline post-promotion. With 151 customers participating, including 29 new ones, the promo achieved a noteworthy first-time return rate of 51.2%.
This promo earned its SCALE verdict due to its superior retention performance compared to other store promotions.
What to do:
- Expand Reach: Target similar segments, aim for 10% increase in trial customer conversion
- Replicate Success: Focus on strategies that enhance ATV persistence
- Monitor Risks: Watch promo stacking rates and non-promo item inclusion
Reading Radar Patterns — What Shapes Mean
Learn to recognize common radar patterns and what they reveal about your promotional strategy.
Traditional Analytics vs. Intent Radar
What Other Tools Show
What Kiefy's Intent Radar Reveals
"Other tools tell you what happened DURING the promo. We tell you what happened BECAUSE OF the promo."
Questions Current Tools Can't Answer
Do you know which of your promos actually expand baskets vs. just attract existing purchases?
The Spend Lift intent shows exactly which promos drive customers to buy 10%+ more than their personal baseline. Not averages—individual comparisons.
After a successful promo day, do you know what percentage of those customers came back?
The Retention intent tracks every promo user into the following 30 days. We separate customers who returned WITH the same promo (dependency risk) from those who returned WITHOUT it (organic loyalty).
How do you measure whether a promo gets customers to try new products?
The Discovery intent identifies customers who tried a brand or category they'd never purchased before—not just new SKUs, but genuine exploration.
Can you identify which offers make customers visit more often?
The Frequency intent compares each customer's visit cadence during the promo period to their personal baseline. Higher than normal = the promo accelerated visits.
Do you know what percentage of your discount dollars are going to customers who would've paid full price?
VIP Share shows exactly what percentage of promo usage came from your top 20% customers. Above 30% = you're leaking margin on your best customers.
See Your Intent Radar
Discover what your customers are actually trying to accomplish with your promotions.
"We thought we understood our promos. The Intent Radar showed us that our 'best' promo was actually 52% VIP Share—we were subsidizing customers who'd buy anyway. That insight alone saved us $8,000/month in wasted discounts."
— Director of Marketing, Multi-Location Dispensary
Finally: A Report Card That Grades What Actually Matters
Not sales during the promo. What happens after.
Here's the uncomfortable truth about promo ROI: a 10x ROAS means nothing if those customers never come back. Kiefy grades every promotion on the only metric that matters for long-term profitability: retention behavior.
The Grading System
The 4 Retention Metrics
Retention Quality
What You're Missing Without Retention Grading
"This promo had 10x ROAS!"
"Great—but only 15% of those customers ever came back. Your CAC is 6x higher than you think."
"We acquired 2,000 new customers!"
"340 returned within 30 days. 1,660 were one-time discount tourists."
"Our promos drove $50,000 in sales!"
"$32,000 was from VIPs who would've bought anyway. Your incremental sales were $18,000."
"Retention looks good at 45%."
"But 35% returned WITH the promo (dependent) and only 10% returned WITHOUT it. You're training discount dependency."
The Healthy Ratio
Organic retention (WITHOUT promo) should be HIGHER than promo-dependent retention (WITH promo). If it's reversed, you're training customers to only buy on discount. Your promotions are creating dependency, not loyalty.
Other tools grade on sales volume. We grade on what that volume turns into 30 days later.
The Grade Ends Debate
A is A. F is F. The data decided. No more arguing over which promos are "working."
Your Curve, Your Data
Graded against YOUR store, not industry averages. Your promos ranked on your own curve.
Statistical Reliability
We require 10+ transactions for reliable grades. No misleading data from small samples.
See how YOUR promotions grade on retention
Get Your Report CardYour Customers Aren't All the Same.
Stop Treating Them That Way.
26 granular segments. 7 action-ready categories. 1 unified view.
Every customer in your POS has a story. Kiefy's Strategic Segmentation Engine classifies every customer across four dimensions—lifecycle stage, value tier, behavior pattern, and engagement status—to tell you exactly who each person is AND what to do about them.
4 Dimensions, 26 Segments
Key differentiator: We measure engagement relative to each customer's personal shopping cadence—not arbitrary 30/60/90 day buckets.
See Which Deals Move Which Customers
Your 'Welcome Special' achieved 69% retention with Trial customers. Meanwhile, 'Flash Sale' is over-indexing on Deal Seekers with only 22% organic retention.
Track Segment Health Over Time
Churn Rate: 52.6% — above 30% threshold. Prioritize retention for at-risk segments.
Segment Deep-Dive Preview
Your most profitable relationships. They already buy at full price.
Habits are forming NOW. This is where discount training happens.
The highest-leverage moment. Convert now or lose them.
Kiefy AI Segment Intelligence
The retention analysis reveals that segments like 'Developing At-Risk' and 'Regular At-Risk' achieved perfect 100% retention rates through targeted promotions, while 'Developing Lapsed' struggled at 33%. Your 'Welcome Discount' promo proved particularly effective at 69% retention for Trial customers.
The 'Deal Seeker' segment shows highest engagement at 3.67 visits per 30 days—but with 40% EDR, this is a margin risk. Meanwhile, 14 lapsed customers represent a win-back opportunity, and 4 at-risk customers should be prioritized for immediate retention efforts.
Recommended action: Leverage high-retention promos like your 'Loyalty Points' offer (75% retention) to improve engagement in underperforming segments.
Relative Engagement
We classify engagement relative to each customer's own cadence—not arbitrary time buckets. A weekly visitor missing 3 weeks is different from a monthly visitor.
Deal Seeker Detection
Instantly identify which customers are being trained to expect discounts. The size of your Deal Seeker segments is your discount dependency early warning system.
Migration Tracking
See how customers flow between segments over time. Growing Lapsed? Shrinking VIPs? Know before it's too late.
Action-Ready Insights
Every segment comes with strategic guidance. Not just WHO they are—WHAT TO DO about each one.
Traditional Segmentation
"We have 5,000 VIPs, 15,000 Regulars, 8,000 Occasional."
Kiefy Segmentation
1,200 VIP Premiums (protect—they buy full price)
800 VIP Deal Seekers (margin risk—weaning needed)
450 VIP At-Risk (urgent—personal outreach)
150 VIP Lapsed (high-priority win-back)
2,400 Developing Deal Seekers (dangerous—habits forming)
3,100 Trial customers (conversion focus)...
What to Watch
Green Flags (Healthy)
Red Flags (Urgent)
See Your Customer Segments
Discover which segments are thriving, which need attention, and exactly what to do about each one.
"We thought we knew our customers. Kiefy showed us we had 800 VIPs who were actually Deal Seekers in disguise—only buying on promotion. That insight alone saved our margins."
— Operations Director, Multi-Location Dispensary
From First Visit to Forever Customer
Every promo promises "new customers." Kiefy shows you which ones create lasting customers—and which create one-time discount tourists.
The Uncomfortable Truth
70%+ of promo-acquired customers never make a second purchase
Your $50 CAC looks great—until you realize it's actually $250 per retained customer
"2,000 new customers this month!" means nothing if only 300 come back
Kiefy tracks what happens AFTER the first transaction.
The FTC Tracking System
Cohort Retention Heatmap
See your entire acquisition history in one view. Month-by-month cohorts, color-coded retention, automatic benchmarking.
Acquisition Quality Scoring
Not all new customers are equal. Automatic rating—Good, Fair, or Poor—based on same-period returns, basket graduation, and retention.
Promo Cohort Breakdown
Every promo shows exactly when its customers were originally acquired. See if your "new customer" promo is actually attracting new customers.
How to Read the Cohort Heatmap
Cohort Retention Heatmap
| Cohort | n= | Month +1 | Month +2 | Month +3 | Month +4 |
|---|---|---|---|---|---|
| August 2025 | 423 | 26% | 21% | 18% | 16% |
| September 2025 | 512 | 24% | 19% | 15% | — |
| October 2025 | 487 | 22% | 17% | — | — |
| November 2025 | 634 | 28% | — | — | — |
| AVERAGE | all | 25.0% | 19.0% | 16.5% | 16.0% |
Read Rows = Acquisition Quality
Each row is a monthly "class" of new customers. Compare vertically to see: Is acquisition quality improving?
Read Columns = Retention Decay
Read left-to-right to see how fast customers churn.
Check the Average Row
The bottom row is your benchmark. Cohorts above average = investigate what worked. Cohorts below average = diagnose what failed.
FTC Quality Metrics Dashboard
KIEFY INSIGHT
Your Same-Period Return Rate of 27.3% means roughly 1 in 4 new customers comes back within the same month—exceeding the 25% benchmark for healthy acquisition quality.
Even better: Return ATV ($64) exceeds First Basket ATV ($58), indicating customers are graduating past the initial discount hook and spending more on subsequent visits.
Every Promo Shows Its Audience
Each promo card includes an Acquisition Cohort breakdown showing WHEN the customers using that promo were originally acquired.
45% true acquisition—this promo is doing its job
72% legacy customers—are you discounting people who'd buy anyway?
Reading the Cohort Breakdown
| Cohort Distribution | What It Reveals | Strategic Implication |
|---|---|---|
| 60%+ Legacy | Promo rewards established customers | Risk: Over-discounting loyal buyers |
| 40%+ Analyzed | Promo drives true acquisition | Check retention—leaky bucket or growth engine? |
| Mixed across months | Broad appeal promo | Multi-purpose; may lack focus |
| Heavy recent months | Engaging new converts | Good for habit formation if retention holds |
Traditional Analytics vs Kiefy FTC Analytics
Traditional Analytics
Kiefy FTC Analytics
What Kiefy Reveals
Stop Counting Acquisitions.
Start Counting Acquisitions That Stick.
"We thought our acquisition promos were working great. Kiefy showed us only 12% of those 'new customers' ever came back. Now we know which promos actually build the business."
— Operations Director, Multi-Location Dispensary
Every Promo Gets a Verdict
No more debates. The data decides.
Ready to See Your Report?
Upload your POS data and get your Discount Effectiveness Report with all four features—Intent Radar, Retention Grading, Customer Segments, and First-Timer Intelligence.